An aptly named bullock, Ludwig Leichhardt 2nd, was Welsh Cattle Co's way of supporting the very worthy Royal Flying Doctor Service.

The bullock was auctioned by retired ABC radio personality, Colin Munro (pictured at right with Luke and Matthew Welsh), as part of the Wandoan Beef Bonanza. Proceeds from the sale were donated to the RFDS.

Matthew Welsh said the company's support for the RFDS was part of its ongoing commitment to worthwhile causes which help people living in rural and remote areas. The RFDS, which combines medicine, aviation and radio, was vital in bringing health care to the people who live, work and travel in the more remote areas of Australia, was particularly deserving of support, he said.

Established in 1928 and developed on a national basis in the1930s, the service provides not only emergency medical aid to the people of the inland, but also a comprehensive health care and community service.

The RFDS was the first comprehensive aerial medical organisation in the world and to this day remains unique for the range of primary health care and emergency services it provides and for the huge area of sparse population and climatic extremes over which it operates - 24 hours a day, 365 days a year.